Dr. Kavita Srivastava, Ph.D. (IIT Kanpur)
Lecturer, Department of Management Studies

Email: srivastava.kavita@gmail.com

Education:

Ph.D (Consumer Behaviour) (2009) - Indian Institute of Technology Kanpur, India

M.A. (Psychology) (2001) - Chhatrapati Shahu Ji Maharaj University, Kanpur, India

B.A. (1999) - Chhatrapati Shahu Ji Maharaj University, Kanpur, India

Position Held

July 2009 to present - Lecturer, Rajiv Gandhi Institute of Petroleum Technology, Rae Bareli, UP, India

Feb 2009 – June 2009 - Research Associate, Department of Industrial & Management Engineering, IIT Kanpur, India

Award & Honors

• Qualified UGC NET in December 2001
• Received Institute Financial Assistance from 2003 to 2008, Indian Institute of Technology Kanpur India
• Awarded National Scholarship from 1996 to 1999

 Research and Academic Interests

• Consumer Behaviour
• Marketing Research
• Research Methods
• New Product Development
• Brand and Product Management
• Organizational Behaviour

Publications

• Srivastava, K., Mishra S., & Pandey S. (2008). Organizational Excellence: Total Quality Management.  SCMS Journal of Indian Management, Vol. 5, No. 4, 16-25.
• Sharma, N. K., & Srivastava, K. (2008). Brand Extension: Strategy for New Product     Introduction. Indian Journal of Marketing, Vol. 38, No. 8, 33-39.\
• Srivastava, K., & Sharma, N K. (2008). Moderating Role of Buying Impulsiveness in Brand Extension Evaluation. In Aneet, Singh Ramanjeet, and Jain Arun Kumar (eds.) Research in Management and Technology (pp. 98-108).New Delhi: Deep & Deep Publication. ISBN: 978-81-8450-082-0.
• Srivastava, K., & Sharma, N. K. (2007). Role of Need for Change and Need for Cognition in Impulse Buying Behavior. In P. Verma, P. Bala Bhaskaran and P. M. Madhani (eds.) Globalization: Opportunities & Challenges (pp.189-201) New Delhi: Wisdom Publication. ISBN: 81-89547-39-9.

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